A Few Reasons All North Carolina Blueberry Growers Need A Website
All Members Can Play A Part In Building A Stronger Presence For NC Blueberries
This blog post is going to pull back from the process of creating an online website to touch upon why it is important that every member, even those that are growers, should have a website to represent their business. Even if every berry you grow this season already has buyer, your website is still important to the North Carolina blueberry market.
Core reasons to have a website include projecting and protecting one’s brand. It also provides a way to share your contact information, products, and business history with parties that may be interested in doing business with you. Generally speaking, more websites focused on North Carolina blueberries helps North Carolina competitive in the growing global market for blueberries.
In particular, the Internet is now the only relevant information channel that reaches beyond the local market. Every website that is focused on North Carolina blueberries, whether it be that of a grower, packer, shipper, wholesaler, or researcher, can play a part in increasing the visibility of North Carolina’s blueberry industry. This is critically important given the regional expansion of blueberry production.
A website might not have been relevant to a grower 5 years ago, but once again, the Internet changed everything. New growers are more likely to create a website to project new brands and establish product availability. Visibility is important when it comes to expediting a return on investment. Therefore it is critically important for all North Carolina blueberry growers to ramp up their online presence to remain competitive in the marketplace! Every website focused on North Carolina blueberry production creates an opportunity for business within the state.
Basically a strong network of websites focused on all aspects of the North Carolina blueberry industry is good for all who are involved with blueberries in North Carolina. Even better, member websites can be networked together via linking which is a power way to increase a search engine visibility. Linking with sites relevant to your industry is a powerful search engine optimization tool.
Again, there are many important reasons for any company to have a website. Protecting your brand, improving access to contact information, telling your story, and showcasing your products are top of the list. But at the same time, your website plays a crucial role in representing North Carolina’s blueberry industry.
This post is based on the experience and research of John L. Wood – Digital Content Manager of the North Carolina Blueberry Council. It is designed to offer suggestions that members of the North Carolina Blueberry Council, can use to advanced discussions with their website and Internet-based marketing partners/teams.
