Fundamentals That Increase Website Traffic And Conversion Rates

The internet as well as the technology necessary to access the information it provides exists in a constant state of change. Yet many companies still treat their websites as if they are a static brochure, seldom updating their website’s function or content. In almost all cases, such lack of attention to a website will not improve website lead generation. Whether you are a blueberry grower, researcher or a vendor, a website is an important part of branding, perception of expertise (or fitness) and reputation. Furthermore, all member websites play a part in raising awareness of the regional (North Carolina) blueberry industry, and blueberries in general.

Five Ways To Improve Website Lead Generation

These are quick summaries of ideas that are fundamental to  creating a strong presence on the Internet via a website. What turns these ideas into results, is simply the stuff that hard work is made up of, persistent and consistent application of effort.

1. Get Your Website “Mobile Friendly”!
If your website is not “mobile-friendly”, make getting it so a priority. Search engines are focused on websites that deliver high quality mobile responsive content. Websites that are not mobile friendly are being penalized by major search engines like Google.  Expensive Adword and Search Engine Optimization (SEO) campaigns cannot force a return from websites that search engines dismiss as irrelevant due to a lack of mobile responsive design!

2. Remove Sliders From Top Of Website Presentation
Sliders are pretty, but in almost all cases have proven to be lead generation and traffic killing wastes of space. The top of a home page (above the fold) has the potential to be where a website generates the highest return, whether that be a phone call, contact form lead or a sale. Better ideas than a slider would be a full page (Hero Image) or full width image of your top selling variety of blueberry or newest blueberry sorter with a call to action to either “Buy Now” or “Find Out More”.

3. Use Landing Pages To Increase Conversions
Landing pages are custom web pages, focused on a specific promotion or product. Have you ever followed a link that promised this deal or that product which just dumped onto the front page of a website, forcing a search for the offer? Well designed landing pages help convert website traffic into a sale or a lead. Landing pages are a crucial and in some cases, like Adwords, a mandatory part of a web-based marketing campaign.

4. Search Engine Optimize For Long Tail Keywords
Long Tail keywords are basically “key word phrases” that drill down to your product, service or company. Long tail keywords are three to four keyword phrases which are specific to your product, service or company. About 70% of traffic driven to sites by search engines come due to long tail keyword searches. Users of long tail keywords are also “high intent”, that is they know what they want and therefore are high quality leads.

5. Optimize Everything You Can On Your Website
Every page, every image and every graphic should be optimized for best search website performance and search engine results. Optimizing images and graphics help increase a website’s search engine rank and helps webpages load faster.  Images SEO is also powerful way to intercept high-intent web traffic! Haven’t you ever followed an image search result to a web page?

These points are like icebergs, only the tips of deeper processes that are important to best practices for websites. Whether your website’s purpose is to help vendors find your blueberries or growers to find your blueberry sorter, these five tips are part of proven processes that improve website lead generation.

Source: North Carolina Blueberry Council, Inc.

Random Supporting Posts Links**
Google Search Engine Changes Affect Website Ranking April 2015
Sliders Are Bad For Conversion Rates
How To Use Landing Pages
Long Tail Keyword Primer
Tips For Optimizing Images For Better SEO & Website Performance (Speed)
**Links provided are to third-party sites, selected because their content aligned with the content of this post. None of the sites are in any way being recommended as a service provider and in no way are affiliated with or represent the opinions of the North Carolina Blueberry Council. As usual, move about on the Internet with “diligent caution”.

This post is based on the experience and research of John L. Wood – Digital Content Manager of the North Carolina Blueberry Council. It is designed to offer suggestions that members of the North Carolina Blueberry Council, can use to advanced discussions with their website and Internet-based marketing partners/teams.